Smith Moore Leatherwood Names Legal Marketing Veteran, Beth Perry, Marketing And Business Development Department Manager
Smith Moore Leatherwood is pleased to announce that Beth Perry has been promoted to the position of Marketing and Business Development Department Manager for the firm. In her new role she will lead the firm’s strategic marketing and client development efforts, implementing a firm-wide marketing plan that supports business development, communications and public relations.
“Beth’s promotion is well earned, and we are excited to have her join the senior leadership team,” said Julie Earp, chair of the management committee. “With more than 15 years of legal marketing and public relations experience, she has a broad understanding of firm best practices, market trends and the complexities of marketing a regional firm with numerous offices.”
Prior to joining the firm as a Business Development Manager in 2014, Perry worked in legal marketing for several firms located across the southeast. She is a graduate of Washington and Lee University with a degree in journalism and mass communications. She previously served as sponsorship co-chair of Art with Heart, an art auction benefitting people in crisis throughout Mecklenburg County and Lake Norman. Additionally, she currently serves as a member of the Mint Museum Auxiliary and the Legal Marketing Association.
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