Cross-Selling: A Goal, but Very Difficult
By Tom Kane (Reprinted from Tom’s LegalMarketingBlog.com dated July 6, 2016) Why is cross-selling difficult? First, because many corporate clients do not want to put all their eggs in one basket. For political, financial and/or relationship reasons, they want to spread the work around. Sure, a number of major corporations are reducing the number of […]

